CONCEPT DEVELOPMENT

Concept development of an idea visual

EVERY GREAT
PRODUCT STARTS
WITH AN IDEA…

The concept development stage is an extremely exciting process that lays the foundations of a good idea becoming a successful product. Our knowledge, experience and problem-solving skills help us examine your idea, refine the concept and offer a unique, innovative and well-engineered solution.

 

EVERY GREAT
PRODUCT STARTS
WITH AN IDEA…

This stage is an extremely exciting process that lays the foundations of a good idea becoming a successful product. Our knowledge, experience and problem-solving skills help us examine your idea, refine the concept and offer a unique, innovative and well-engineered solution.

 
Concept development of an idea visual

LET US LOOK
INTO YOUR PRODUCT’S MARKET

Once you have given us the brief, we begin by gathering inspirational material, looking into the form and aesthetics, along with potential functions and features for your desired product. This information lays the foundation for a strong and well thought out design, providing a vital understanding of your product and its market, ready for turning your idea into reality in later stages.

 
Researching similar products as part of concept development
Sketching ideas during concept development using sticky notes

TWO HEADS ARE
BETTER THAN ONE

This is where we get the team together to bounce ideas around and get creative. It starts with a session of ‘blue-sky’ thinking, where anything is possible. We then continue to propose and critique each other’s ideas, using the research gathered to draw inspiration and come up with exciting ideas. This continues until we get a clear understanding of the best solutions for your product.
 

TWO HEADS ARE
BETTER THAN ONE

This is where we get the team together to bounce ideas around and get creative. It starts with a session of ‘blue-sky’ thinking, where anything is possible. We then continue to propose and critique each other’s ideas, using the research gathered to draw inspiration and come up with exciting ideas. This continues until we get a clear understanding of the best solutions for your product.
 
Sketching ideas during concept development using sticky notes

EXPLORING YOUR IDEA WITH DETAILED CONCEPT SKETCHES

Once you have given us the brief, we begin by gathering inspirational material, looking into the form and aesthetics, along with potential functions and features for your desired product. This information during the concept development stage lays the foundation for a strong and well thought out design, providing a vital understanding of your product and its market, ready for turning your idea into reality in later stages.

 
Exploring product ideas with detailed concept sketches
Concept sketches of phone during the product concept development stage

DISCUSS YOUR IDEA