Advantage by design.
Technical product design that delivers commercial impact across the industrial, commercial and medical sectors.
Our Promise
The six commitments behind every engagement
1.
Commercial impact
Products designed with market opportunity, UX and your business goals in mind. Every decision is tested against what your product must deliver commercially.
Strategic input, requirements capture, research and validation supported by technical depth. We identify opportunities and build the evidence to pursue them.
2.
Strategic thinking
Design, engineering, electronics and embedded firmware delivered by one multidisciplinary team, with the technical rigour your product demands.
3.
Technical excellence
Insights-driven decisions, methodology and discipline identify and mitigate risk throughout the product development journey.
4.
Structured risk mitigation
Small-to-medium batch manufacturing to allow you to enter the market and gather data before committing to tooling.
5.
Quick route to market
We can work as an extension of your team where you have in-house capability or as your standalone R&D function.
6.
Flexible integration
OUR SECTORS
Industrial, commercial and medical.
Proven depth in all
three.
strategic technical product design
A snapshot of our work
Seton EasyExtend
A modular, stackable safety barrier kit built for easy transport and storage.
- BSIF Safety Award recognition.
- Line extension into EasyExtend Max.
- International & multi-brand reach.
Hush Air Purity
A domestic air purifier that homeowners want to display, not hide away.
- Repositioned a purely functional appliance as a lifestyle object worth displaying.
- Engineered thoughtful safety and usability details into everyday interactions.
- Delivered a full brand-to-unboxing experience.
SkinSafe
A handheld, non-intrusive scanning device allowing users to monitor their skin for the early warning signs of melanoma.
- Solved a genuine constrained-design problem with styling around fixed, pre-existing electronics.
- Delivered the self-scanning handle, a genuinely novel functional feature.
- Identified and systematically addressed the specific barriers holding back an entire product category.
Blatchford Avior
An elegant enclosure for a prosthetic knee, balancing weight, durability and comfort.
- Achieved full regulatory & reimbursement clearance in two major healthcare systems.
- Delivered hardware that integrates into a live, connected digital health platform.
- Met an exacting, competing set of technical constraints in the shipped product
Talk with our team
Get in touch to arrange a discovery meeting with our product design specialists to discuss your programme’s requirements.
WHY SDW
Proven technical excellence.
Three sectors.
One multidisciplinary team.
Sector knowledge and IP
Our deep sector knowledge in industrial, commercial and medical hardware brings genuine insight to requirements capture and concept development. That knowledge base enables you to build strong IP positions and bring genuinely disruptive products to market.
Full discipline stack
Industrial design and mechanical engineering, electronics and embedded firmware delivered by one team. Every discipline present throughout your programme, with no gaps in accountability from exploring initial opportunities through to transfer to manufacture.
Adaptable engagement
We work as an extension of your existing team, or as your complete technical product development function. We can adapt the engagement structure to what your business needs, rather than sticking to a fixed model that maximises our involvement.
Handover-ready
Where capability gaps show up in your programme, we bridge them and deliver. As your programme matures, we’ll scale back our involvement, so your team has full ownership of the product and the decisions behind it.
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